Ninja is binary. Coke->Mr. Pibb->RC Cola->Shasta->Safeway Select. Tony the Ninja. James Bond drives a hatchback. Professional podcasters. Complex Shit. Jeff solves the airlines’ marketing problems. Background music. Emergency system fail. ASCAP minimum. Free-face. Listener mail. Horrible human beings. New Jersey ninjas. Advertising is completely corrosive. Quotation/sarcasm marks. Product placement is worse.